Marketing Specialist
Job Description
We are looking for a talented marketer who is ready to take on the challenge in the field of online promotion and bring various ambitious projects to life.
Responsibilities
You will develop and implement SMM strategies, analyze the target audience, and formulate goals for advertising campaigns. Your creative thinking will be in demand when creating long-term strategic plans for brand development on social media, GoogleAds, and YandexDirect. You will create and optimize content, manage online promotion, and adapt strategies to market dynamics.
- Analyzing the target audience and formulating goals for advertising campaigns;
- Creating long-term strategic plans for brand development on social media, GoogleAds, YandexDirect;
- Creating and implementing a content plan;
- Shooting, editing, and processing photo and video content. Basic knowledge of Photoshop;
- Copywriting and rewriting texts, creating and formatting stories;
- Setting up and managing targeted/contextual advertising;
- Monitoring and analyzing global trends in SMM, adapting for the local community;
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- Evaluating the effectiveness of advertising campaigns and promotion tools;
- Managing and developing social media channels;
- Managing and coordinating contractors for website administration and online promotion;
- Creating and managing content on the website and other online resources;
Requirements
We are looking for a candidate with experience in SMM projects, knowledge of GoogleAds and YandexDirect, skills in graphic editors, and experience in photo and video content processing. Proficiency in English sufficient for analyzing global trends will be your advantage. If you have experience with WordPress, basic knowledge of SEO and PPC principles, and proficiency in MS Office, including Excel analysis and creating presentations in PowerPoint (or Canva), we would be delighted to have you on our team.
- Proficiency in English sufficient for communication and analyzing global trends;
- Experience in SMM projects;
- Experience with GoogleAds and YandexDirect;
- Skills in graphic editors and experience in processing photo and video content. (We will provide training if necessary);
- Experience with WordPress and ability to manage content on websites will be a plus;
- Basic knowledge of SEO and PPC for content and advertising campaign optimization;
- Experience in competitor analysis and adaptation of the strategy according to market dynamics;
- Skills in MS Office, including data analysis in Excel and creating presentations in PowerPoint (Canva).
Conditions:
- Working hours: 9:00 - 17:30.
- Competitive salary and bonuses for achieving goals.
- Continuous professional development.
- Office located in the city center of Minsk.